BCI Cotton


The Better Cotton Initiative (BCI) is the largest cotton sustainability programme in the world. BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future.

The Better Cotton Standard System is a holistic approach to sustainable cotton production which covers all three pillars of sustainability: environmental, social and economic.

The Better Cotton we use is a mix of different cotton fibres sourced via the Mass Balance system, which means while a single yarn can’t be traced from farm to finished piece, the fabric is still classified as sourced more sustainably. This system allows more farmers and businesses to access sustainable methods and fabrics.

How BCI helps

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Farmers are trained to use water more efficiently...

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...to reduce use of the most harmful chemicals...

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...and to create opportunities to work with freedom, equity, security and dignity

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In doing so, yields and profits for those farmers are increased

Explore our Fresco - BCI Cotton Range

Better for the environment and better for your skin. Choose your pick from our stylish and comfortable Loungewear.

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